Enterprise Enfield Business Awards


Tel: 020 8443 5457

Young Entrepreneur of the Year

Sponsored by Let’s Go Business Hub

This category was open to young entrepreneurs aged between 18 - 30 years old.

WINNER: Research Through Gaming, Betty Adamou

Yet another survey to respond to? A list of questions, constrained by the limitations of text and a standard format? Wouldn’t you rather complete a survey in the form of a game, where you can provide your responses while also exercising a little creativity? This is the idea behind Research Through Gaming, an innovative research methodology that enables organisations to provide enjoyable survey experiences for respondents, yielding greater engagement and better data quality. 

The business was founded by Betty Adamou, an academic, teacher, consultant and software developer, who spotted a gap in the market for surveys that would be greeted with grins rather than groans. Research Through Gaming is the first and so far the only company to specialise in game-based research methodologies. Its USPs include assets such as a data collection system, a game engine and an avatar creator tool.


(Pictured above: Betty Adamou (right), presented by Liz Gjoni, Enterprise Enfield Business Adviser)

RUNNER UP: Styliana Vasili, Viva La Vita www.vivalavita.com